LJ's Shrimp House

One of my early TV spots and one of my favorites. When meeting with the client, he mentioned that they often have dishes that "aren't on the menu". That led to the whole Bogartesque Mystery Man.
When you work for a TV station, there isn't as much post-production time available for a spot, plus this was during the days before non-linear editing. As a result, we did the "quickie" version of colorizing the food while keeping everything else black and white. We just did an extreme close-up of the dish in full screen color, then dissolved to black and white on the tilt up. It worked pretty well. Believe it or not, seven years after doing this spot, I still occasionally get someone from the office coming up to me and saying, "I want what isn't on the menu!"